What is SEO?
Search Engine Optimization is a well-planned online marketing process aiming to take your webpages on top position of the organic (natural) search engine result pages (SERPs) with certain elements such as an eye catching webpage, HTML codes, powerful images, and textual content involving well thought keywords and well built backlinks. SEO brings brand awareness and constant flow of organic site visits, ultimately increasing the number of potential clients for your small business overtime.
When people want to search something online, they usually go to Google or other search engines and type the keywords. 90% of them will click on top search results found on the first page. They don’t bother beyond that.
With SEO, various strategies are used to make sure your site lands on top of the search results. Being on top means getting more market share and more converted clients.
Better Return on Investment (ROI)
Effective SEO uses data analytics and quantifiable results. With dynamic SEO strategies, every aspect will be evaluated based on the set specific marketing objectives such as increased site traffic, ranking, and conversions. Analytics will also show the number of visits which generated purchases. This way, the strategy will be tinkered further for better results.
Increase Your Web Traffic
SEO increases the number of visits to your websites by putting your site is on top of the search results list. Most people click on the sites they first see since they think it will be the most relevant in their search according to the keywords they have typed in the search box. The more visits your website receives, the more people will get to know your brand and your products.
Reach Your Target Audience
Well implemented SEO tactics competently uses keywords to increase websites’ searchability. By being on the first position, your potential clients will associate you and your products or services with the search keywords. SEO is a very efficient marketing funnel that can place your product and service in front of your target clients.
Improve Your Credibility
People trust Google. If your website lands on top, this means Google instills trust on your product and people can rely on your product. Since your website bares your brand name, most visitors will consider your business as reliable and worth a visit.
Long Term Effect, Skyrocketing Results
Organic searches are visits which landed in your site through targeted search of keywords in major search engines. You pay nothing on it unlike with paid ads. Our future-proof SEO strategy shall make sure that your website have the relevant contents for your target audience not for just a day, but even for years to come.
Good Search Engine Optimization requires a dual approach – pleasing Google’s algorithm and pleasing
the user. You can’t rank well unless both user experience and technical optimization are considered.