A creative, results proven campaign that is a sure way to boost online sales. Seamlessly send a series of personalized, relevant and responsive emails that inspires action to every contact tracked statically to refine to maximize every dollar spent.
Email marketing is a digital marketing strategy which transpires when a company directly sends electronic mails containing commercial messages to a targeted group of clients. How does it actually work?
Unlike TV, radio and print ads, email marketing is more specific as it can even be personalized for every client or group. “Unsubscribe” button is also helpful to keep your company focused on interested clients. This way you can harness your resources to more potential sales.
Benefits of Email Marketing
While some marketing channels present unclear estimated results, email marketing delivers precise analytics, value metrics, subscriber retention rates, and click-to-deliver rates. These data are quite handy to gain insights on the customer’s behavior and interests to get more information on how else the framework can be upgraded to produce more successful campaigns.
With smartphones on the hands of your target audience, it is easy to reach them in just one click on the send button. Then your subscribers can just tap “Forward” to share your promotions, news and deals to their friends and relatives who have the same interests. They then become your active brand advocates, giving you more credibility and brand recognition.
Gone are the times when companies print ads and push fliers to random people’s hands in malls and train stations. Same with other non-targeted marketing styles which gives you no control on who will be reached by your ads, you could end up wasting a lot of time and resources. Gain the ability to group your contacts based on location, demographic data and other information, ensuring that the person will receive the specific content you want them to get.
Email marketing has high conversion rate which brings increased return on your investment. There is no need for any print fees, postage costs, nor advertising rates on TVs and radios. By delivering more personalized contents, messages and images, you can send the right email to the right target individual. Relevant contents ensures click-through and actual product purchases.
Increases Brand Recognition
Every smartly designed email you send, your subscribers will be exposed to your brand, products and services. With a well-planned email marketing structure backed with interesting and informative content, your company will consistently build a trusted and notable identity. This way, you can be on your clients’ top list when they need your product or other related services. This will eventually turn your subscribers into loyal customers.
There is no denying that we are now at the digital age when individuals spend an ample amount of time on their social media apps and emails are considered to be pushed at the backseat. However, do not underestimate the power of email marketing. Now is the time to consider direct email marketing strategy as it effectively reaches the target audience, it is highly shareable, increases your brand recognition, cost-effective, and extremely quantifiable.